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For marketing agencies doing ₹2L+ a month in retainers

The performance marketing pod your agency wishes it could hire. Live in 48 hours.

Stop hiring, training and losing media buyers. We plug a dedicated senior buyer, analyst and creative strategist into your agency. They run Meta and Google for every client, white-label, under your brand, with campaigns live 48 hours after onboarding.

Book a 30 min free
strategy callFree • 2-minute fit check • Qualified agencies only
A partner's sales calendar for one month, filled with booked calls. Names blurred.
30+ qualified sales calls booked in one month for a partner's client.Live partner calendar, names blurred
48 hrsFrom onboarding to campaigns live
₹5 Cr+Ad spend managed on Meta and Google
100%White-label. You keep every client.
3Specialists in your pod, not one hire
  1. Hire a media buyer
  2. Introduce them to clients
  3. Train for 3 weeks
  4. Watch them under-deliver
  5. Watch them quit

Tell me this isn't your agency right now.

You built the agency to sell and scale. Instead you are stuck managing the one role that keeps breaking.

  • A client asks why CPL doubled this week, and you are the one opening Ads Manager at 1 am.
  • Your buyer is strong on Meta but guesses on Google. Or the other way round.
  • You hold back on signing the next client because nobody has the bandwidth to run it.
  • Every new hire means introducing another new face to clients who are already nervous.
  • Reports go out late, and the client quietly starts talking to other agencies.

The problem was never your sales. It is the hire-fire cycle. So we removed it.

Hiring vs the pod

One more hire, or a pod that never leaves?

Here is what changes when you stop recruiting for the role and plug in a team that already runs it.

Hiring in-house
The Agency Partners pod
Time to productive
In-houseWeeks of recruiting, then 3 weeks of training
PodAudit in 24 hours, campaigns live in 48
Who you get
In-houseOne generalist covering everything
PodSenior buyer, analyst and creative strategist
Channels
In-houseUsually strong on one of Meta or Google
PodMeta and Google, managed at scale
When someone leaves
In-houseAccounts stall and the clock resets
PodThe pod stays, and the client never notices
Client reporting
In-houseLate, inconsistent, and depends on one person
PodWeekly reports branded as your agency
Your time
In-houseYou babysit the buyer
PodA weekly scorecard and a Slack channel
Book a 30 min free
strategy callFree • 2-minute fit check • Qualified agencies only
The complete program

Five pillars. One outcome: your clients performing, your revenue stable.

Built for agencies whose client accounts underperform because the buyer keeps churning.

01

Client onboarding in 48 hours

Every account you hand us gets a full audit within 24 hours. Wasted spend is flagged, a restructure plan is sent, and live optimisation starts inside 48 hours. No training curve and no new face for your client.

Zero ramp time
02

Meta Ads managed at scale

Account structure, audiences, budget pacing and weekly scaling decisions, run by a senior buyer on every account. Creative is tested continuously, so fatigue is caught before your client's CPL climbs.

Senior buyer, every account
03

Google Ads managed at scale

Search and Performance Max builds, keyword research and negatives, bid strategy and landing page tuning. Your agency gets a full media team without adding the headcount.

PMax and Search, weekly
04

White-label reporting and comms

Weekly reports branded as your agency. Client comms handled in your voice, with Loom walkthroughs whenever a client needs one. Every deliverable flows through your brand.

Invisible under your brand
05

A dedicated pod, no hire-fire

One senior media buyer, one analyst and one creative strategist, assigned to your agency and not shared. If someone rotates out, the pod and its context stay.

No hire, no fire, no churn
The free strategy call

What you walk away with in 30 minutes

This is a working session, not a pitch. You keep the blueprint whether we partner or not.

Client roster review

Which accounts are at risk, which can scale, and where the pod adds the most value first.

Live account teardown

We open one client account with you and point out wasted spend and structure problems on the spot.

Your pod design

The exact pod, roles and weekly cadence we would install inside your agency.

Hire vs pod math

What the in-house route costs you in salary, ramp time and churn, next to the pod.

7-day relaunch plan

What gets audited, fixed and relaunched in the first week after onboarding.

A white-label report sample

See exactly what your clients would receive every week, under your brand.

If we can't see a clean path to a real result within 60 days, we tell you on the call, before either of us commits.

Book a 30 min free
strategy callFree • 2-minute fit check • Qualified agencies only
Receipts, not promises

Live dashboards. Real spend. Real results.

Screenshots from client accounts we run for partner agencies. Client names blurred. Full details shown on the call.

Close to 4X ROAS on live spend

The partner agency's own reaction to the monthly ad report. Not a testimonial, a message inside a working relationship.

WhatsApp message from the agency partner: close to 4X ROAS on spends, good work
Agency partner debrief, monthly ad report

62 conversions in one month

A delivery team's month-end update from a live partner account. Customers closed, not leads generated.

Delivery team month-end update: January converted 62
Delivery team update, one partner account

33 opportunities in the pipeline

Prospects moving through the CRM from Facebook campaigns, with every stage tracked and reviewed weekly.

CRM sales pipeline showing 33 open opportunities, names blurred
CRM sales pipeline, names blurred

Lead campaigns compounding

Meta lead and messaging campaigns running live, with cost per result tracked against the client's target.

Meta Ads Manager showing live lead campaigns
Meta Ads Manager, live lead campaigns

Agency and client names available on the strategy call, under NDA where needed.

Book a 30 min free
strategy callFree • 2-minute fit check • Qualified agencies only
How it works

From this page to your pod running client accounts

A tight sequence with no guesswork. You know what happens on each day.

  1. Today

    Fit check and call

    Answer 2 minutes of questions, pick a slot, and get the 30-minute strategy call.

  2. Day 0

    Onboarding

    You sign, share account access, and your pod is assigned. You keep every client relationship.

  3. Within 24 hrs

    Account audits

    Every account you hand us is audited. Wasted spend flagged, restructure plan sent.

  4. Within 48 hrs

    Campaigns live

    Live optimisation starts. By day 7, accounts are restructured and relaunched.

  5. Every week

    Optimise and report

    Weekly optimisation, a scorecard for you and white-label reports for your clients.

Our side and yours

What we commit to, and who this is not for

We take on a small number of agencies each month. This is how we protect the ones we take.

What we commit to

  • Every account audited within 24 hours of access.
  • Campaigns live and optimising within 48 hours of onboarding.
  • Accounts restructured and relaunched by day 7.
  • Weekly reports branded as your agency, never ours.
  • A dedicated pod that is not shared with other agencies.
  • If someone in the pod rotates out, continuity stays and the client never notices.

Please don't book if you

  • Are a solo freelancer with no client roster.
  • Are below ₹2L a month in retainer revenue.
  • Have fewer than 3 active clients on Meta or Google.
  • Sell services other than performance marketing.
  • Want the cheapest option in the market.
  • Plan to spend the whole call negotiating price.

Every commitment above is written into your partner agreement.

Azlan Saleem, Founder
Azlan SaleemFounder, The Agency Partners
Why the pod exists

I saw the gap from inside an agency

I joined a marketing agency as its marketing manager. Sales were fine and clients kept signing. The weak spot was delivery: the ads were only as good as whoever had been hired last.

Buyers came and went. Every new one spent weeks learning the accounts, and clients paid for that learning curve. I knew how to fix that gap, so I built The Agency Partners: a senior pod that runs your accounts under your brand and doesn't walk out.

Azlan SaleemFounder, The Agency Partners

Who runs your accounts

Senior media buyer

Owns structure, budgets and scaling decisions on Meta and Google for every account.

Analyst

Tracks every account daily, catches problems early and builds your weekly white-label reports.

Creative strategist

Plans hooks and angles, briefs new creatives and keeps testing so ads never go stale.

Before you book

Questions every serious agency owner asks

Why not just hire a better media buyer?

You can, and you will likely repeat the cycle. One person can't be senior on Meta, senior on Google, an analyst and a creative strategist at once. When they leave, your accounts reset. The pod removes that single point of failure.

Will my clients know you exist?

Only if you want them to. Reports go out branded as your agency, and client comms go through you or through a Loom under your brand. If you want to introduce us as your in-house senior media buyer, we play that role.

How do you make sure this works for my clients?

On the strategy call we look at your client roster, campaign structure, ad spend and results. We only take on accounts where we see a clean path to a real result in the first 60 days. If we can't see it, we tell you on the call.

How is pricing structured?

A per-account retainer, billed monthly. Price scales with account complexity and ad spend under management. We share the exact number on the call once we have seen the accounts. We are not the cheapest option, and we are not trying to be.

What does my agency need to qualify?

₹2L+ a month in retainer revenue, at least 3 active client accounts on Meta or Google, and a real pain around hiring or keeping performance marketers.

Who owns the ad accounts and data?

Your agency and your clients. We work inside the ad accounts you or your clients own, using the access you grant, and everything we build stays with you.

How fast can we start?

Onboarding starts within 48 hours of signing. Every account is audited within 24 hours, restructured and relaunched by day 7, and optimised weekly from day one.

Do I have to manage the pod day to day?

No. The pod runs the accounts. You get a weekly scorecard, a monthly strategy call and a Slack channel for anything urgent, so you can spend your week selling and scaling.

Ready to stop hiring and firing performance marketers?

Take the 2-minute fit check. Qualified agencies unlock the live calendar straight away.

Step 1 of 7Takes about 2 minutes

Let's start with you.

So we know who we are speaking to on the call.

P.S. We cap onboarding at 2 new agency partners a month so every pod gets a senior team. When the seats are gone, the next opening is next month.

Book a 30 min free
strategy callFree • 2-minute fit check • Qualified agencies only